New Dating App, The Grade, Reveals Dating Grades For New York City Boroughs

Data Reveals Manhattan Singles Get an "A", While Bronx Singles Fail

Jan 7, 2015

NEW YORK, Jan. 7, 2015 /PRNewswire/ -- The Grade, a mobile dating application recently launched by Snap Interactive, Inc. ("SNAP" or the "Company") (OTCQB: STVI), announced dating grades for singles in each New York City borough. The data shows that Manhattan men and women ranked highest on average with an "A" grade driven by quality user profiles, while Bronx men and women received on average an "F" grade due to low profile scores and poor message quality. 

The Grade also released an interactive map depicting the detailed grade breakdowns of New York City by borough, which can be viewed at Online Dating Grades For NYC Singles or http://www.thegradedating.com/online-dating-grades-new-york-city-singles/.

The Grade uses a proprietary algorithm that assigns letter grades to users ranging from "A+" to "F" based on three categories: profile quality, message quality, and responsiveness. Below are some of the results uncovered by comparing the grades of New York City's boroughs: 

  • Manhattan women have an overall "A" grade and are liked by men 46% of the time, the highest of any borough.
  • Manhattan men also rank the highest with an "A-". They are liked by women 9.8% of the time (50% more often on average than other NYC men) and have the strongest message quality with only 6% of their messages containing 'low-quality' content.
  • Bronx singles received the lowest grades with both men and women receiving an average grade of "F". Bronx women were liked only 35% of the time, while Bronx men were liked 5.9% of the time (compared to 9.8% for Manhattan men). Bronx men and women wrote the most 'low-quality' messages due to inappropriate language and slang.
  • Brooklyn men, although receiving a "C-" overall, have their messages responded to by women 45% of the time (which is the highest response rate of men from any of the boroughs).

SNAP's Chief Executive Officer, Clifford Lerner, says, "We are excited to see the concept of The Grade resonating so strongly with singles in New York City.  These singles are known to be very busy with limited time to focus on their dating lives. Therefore, it's not a surprise that a dating app using our method of accountability to build a community of high-quality users is so appealing to New York City singles."

Mr. Lerner continued, "Manhattan is typically known as one of the most appealing locations for singles for many reasons, including its cultural diversity, nightlife, and high concentration of successful singles. Now, The Grade has the data to support Manhattan as a premier location for singles based on their "A" grades."

Since its launch on November 10th, The Grade has gained traction in NYC with over 750,000 swipes, 6,000 matches, and 25,000 messages from NYC singles.

The Grade is currently free and available to download here in the App Store on iTunes or by searching "The Grade Dating". The Grade also provides metric updates, news, and additional information on its Twitter account @thegradeapp or www.twitter.com/thegradeapp.

PR Contact: 
Sarah Meyer
Snap@SpecOpsComm.Com
212-518-7721

IR Contact: 
IR@snap-interactive.com 

Stephen Hart 
Hayden IR 
hart@haydenir.com 
917-658-7878

About The Grade
The Grade is the first dating application that holds users accountable for their behavior by using a proprietary algorithm that assigns letter grades to users ranging from "A+" to "F" based on profile quality, responsiveness, and message quality. Users with a grade of "D" or "F" receive a warning and instructions on how to improve their grade, while users who maintain an "F" are expelled. They do have the ability to "appeal" the decision by providing compelling reasons why they should be allowed back; however, re-entry is not guaranteed. By expelling low-quality users who receive an "F" grade, The Grade aims to create a community of high-quality users who are desirable, articulate and responsive. 

About Snap Interactive, Inc.
Snap Interactive, Inc. develops, owns and operates dating applications for social networking websites and mobile platforms.  The Grade is a mobile dating application catering to high quality singles.  SNAP's flagship brand, AYI.com is a multi-platform online dating site with over one million active users.  For more information, please visit http://www.snap-interactive.com/

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook® is a registered trademark of Facebook Inc. iPhone® is a registered trademark of Apple Inc. Android® is a registered trademark of Google Inc. The Grade is a trademark and AYI.com® is a registered trademark of Snap Interactive, Inc.

Forward-Looking Statements:

This press release contains "forward-looking statements." Such statements may be preceded by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential" or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company's control, and cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with general economic, industry and market sector conditions; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to achieve break-even cash flow; or positive Adjusted EBITDA; the ability to increase or recognize revenue, decrease expenses and increase the number of active subscribers or new subscription transactions; the ability to enter into new advertising agreements; the ability to diversify new user acquisition channels or improve the conversion of users to paid subscribers; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the online dating marketplace; the ability to release new applications or derive revenue from new applications; and circumstances that could disrupt the functioning of the Company's application and websites. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's filings with the Securities and Exchange Commission (SEC), including the Company's Annual Report on Form 10-K and its Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC's web site at http://www.sec.gov. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-dating-app-the-grade-reveals-dating-grades-for-new-york-city-boroughs-300016862.html

SOURCE Snap Interactive, Inc.


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